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Crafting a Killer Visual Identity

Crafting a Killer Visual Identity

How to design a brand that hits your audience with delight and keeps them coming back

Lisa Oates's avatar
Lisa Oates
Aug 22, 2024
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The Marketing Minute
The Marketing Minute
Crafting a Killer Visual Identity
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A cohesive visual identity is crucial for brand recognition and trust. Think about the brands you know, love, and have followed for years. You are probably visualizing their logo, color palette, or even recounting an experience you had with them. Branding is about the experience, yes, but when paired with consistent visuals, it reinforces that experience and improves customer loyalty. Simply put, if they see your stuff, they’ll remember you.

The key is to keep your visual identity consistent so you build trust and credibility with your target audience.

Whether you are looking to build a brand from scratch or need to tighten up your branding and ditch “brand creep” for good, you’re in the right place, my friend.

How To Build A Visual Brand Identity That Your Customers Will Love

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